Search Engine Optimisation, commonly referred to as SEO, is the practice of improving and promoting a website to increase its visibility in search engine results pages (SERPs). The main goal of SEO is to drive organic (non-paid) traffic to a website by ranking higher in search engine results for relevant queries.

Yes, investing in SEO can be incredibly beneficial for increasing your website rankings. By implementing effective SEO strategies and techniques, you can improve your website's visibility in search engine results pages (SERPs), attract more organic traffic, and ultimately grow your online presence and business.

Of course. However, it's important to note that SEO is not a quick fix or guaranteed overnight success. It requires patience, consistent effort, and a deep understanding of your target audience and industry. Additionally, search engine algorithms are constantly evolving, so it's important to stay up-to-date with best practices and adapt your SEO strategies accordingly. If you have a budget to pay an expert to do it for you, we can take the stress away from you.

While SEO focuses on improving your website's visibility in search results, Google My Business is a tool for managing your business's online presence on Google's platforms, particularly in local search results. Both are important for businesses looking to attract more customers and improve their online visibility. We can help you with both!

No, PPC refers to paid advertising, usually via Google Advertising. PPC means 'Pay per Click'. PPC allows you to place sponsored ads to potential customers looking for a particular service. It's a brilliant way of generating instant new inbound enquiries. If PPC is of interest, we can help with that too. SEO is about optimising your site to appear in organic SERPS, usually on Google.

Here are a few reasons why you should consider doing SEO: Increased Visibility: SEO helps your website rank higher in search engine results for relevant queries, making it more visible to potential visitors who are actively searching for information, products, or services related to your business. More Organic Traffic: Ranking higher in search results can lead to an increase in organic traffic to your website. Since organic traffic is unpaid, it can be a cost-effective way to attract visitors and potential customers. Better User Experience: SEO involves optimizing your website's structure, content, and performance, which can improve the overall user experience. This can lead to higher engagement, lower bounce rates, and increased conversions. Builds Credibility and Trust: Websites that rank higher in search results are often perceived as more credible and trustworthy by users. By improving your website's rankings, you can enhance your brand's reputation and authority in your industry. Long-Term Results: While SEO requires ongoing effort and investment, the results can be long-lasting. Unlike paid advertising, which stops generating traffic once you stop paying, SEO efforts can continue to drive organic traffic to your website over time.