Wix Website Design For Concrete Suppliers
- Underline Marketing

- May 4
- 3 min read
William The Concreter is a leading supplier of ready-mix concrete, volumetric concrete and concrete pumping services across East Sussex and Kent, serving domestic customers, builders, developers and commercial contractors.
Underline Marketing was commissioned to design and develop a modern website that would better showcase the company's services, improve its online visibility and provide a strong platform for future growth. The result is a professional, mobile-friendly website designed to support both customer enquiries and long-term search engine performance.

William The Concreter Website Project - Website Design | SEO | Content Creation
The Brief
William The Concreter required a website that accurately reflected the professionalism of the business whilst making it easier for potential customers to learn about its services and request quotations.
The existing online presence needed to better communicate the company's key services, including ready-mix concrete supply, concrete pumping, domestic concrete deliveries and commercial concrete solutions. The website also needed to be easy to navigate on mobile devices, where a significant proportion of visitors now browse and make enquiries.
In addition, the business wanted a website that could support ongoing SEO activity and improve visibility for relevant searches across East Sussex and Kent.
Our Solution
Using Wix, we designed and developed a bespoke website focused on usability, performance and lead generation.
The website was structured to clearly showcase the company's core services, helping visitors quickly find the information they need. We created dedicated service pages, improved navigation and implemented clear calls-to-action throughout the site to encourage enquiries.
The design reflects the company's established reputation and provides a professional online presence that supports future growth.
Responsive Website Design
With many customers searching for concrete suppliers from their mobile devices, responsive design was a key consideration throughout the project.
The finished website performs seamlessly across desktop, tablet and mobile devices, ensuring users receive a consistent experience regardless of how they access the site.
By prioritising mobile usability, the website makes it simple for customers to browse services, contact the business and request quotations while on the move.
SEO & Google Visibility
Alongside the website design, we implemented a range of SEO best practices to help improve visibility on Google.
This included:
SEO-focused website copywriting
Clear service page structure
Optimised page titles and metadata
Mobile-friendly design
Internal linking between key service pages
Location-focused content supporting visibility across Sussex and Kent
Ai optimisation, with schema markup to support references in popular Ai platforms such as Gemini, Chat GPT and Perplexity.
The website was also structured to support future content development and ongoing SEO activity as the business continues to grow.
The Result
The finished website provides William The Concreter with a modern and professional online presence that accurately reflects the quality of service delivered by the business.
The website clearly communicates the company's services, improves user experience and provides a strong foundation for future marketing activity. With a mobile-friendly design and SEO-focused structure, the website is well positioned to support both customer enquiries and long-term online visibility.
About William The Concreter
William The Concreter supplies ready-mix concrete, volumetric concrete and concrete pumping services throughout East Sussex and Kent, serving domestic customers, builders, developers and commercial clients.
The company has built an excellent reputation for reliability, service quality and competitive pricing, helping customers complete projects of all sizes.
Visit the William The Concreter website to learn more about their ready-mix concrete and concrete pumping services.
Looking For A Similar Website?
At Underline Marketing, we design websites for businesses across East Sussex and Kent, helping companies improve their online presence, generate more enquiries and increase their visibility on Google.
Whether you're looking to redesign an existing website, launch a new business online or improve your search engine performance, we'd be happy to help.
Get in touch today to discuss your project or request a free website, Google and AI visibility review.



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